Abstract : Road traffic accident is one of the major public health problems. More than 1.5 million people die annually in road traffic accident across the globe. This causes huge socio economic loss to the society. It is important to provide timely care to improve survival of these accident victims. To prevent such problem an integrated approach is required amongst all of its stake holders. In this regard, it is important to involve society and to create entrepreneurship movement in the society. It may be possible to encourage unemployed youth and local businessmen to come up to create road side first aid and resuscitation centres.It is also possible to involve self help groups with local religious leaders to create chain of support system to aid accident victims. In this study various angle of creation of such entrepreneurship movement has been explored. Feasibility study has been done to assess the possible cost benefit analysis of setting up of such unit. Extensive market survey was done with the help of Google and online vendors and suppliers of the life saving equipments to find out the cost of setting up of such unit.

Keyword : Road traffic accidents, Trauma care, Entrepreneurship, First aid, Resuscitations